‘Will gTLDs help you rank higher in search results?’ – ‘Econsultancy’ Blog
Marcus Tober says, “The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin.
Will they help you rank higher in searches?
Of course, Google has categorically denied that there would be any rankings benefit from using the new domain extensions.
And this seems to align with its strategy of reducing the impact of keywords in domain names which was very clearly demonstrated with the roll out of the EMD algorithm update in October 2012 (this downgraded the positive impact on rankings of having domain names which included keywords that exactly matched search queries when the site itself did not provide quality relevant content)”.
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