Amy Gesenhues says, “According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be the case online.

Predictive analytics platform Custora reports e-commerce revenue for Black Friday through Cyber Monday was up 15.4 percent – and orders up 15.7 percent – over last year, with email marketing driving a majority of the weekend’s e-commerce transactions.

Based on data curated from its online dashboard tracking more than 100 US online retailers, 100 million online shoppers, and over $40 billion in transaction revenue, Custora said Black Friday online sales were up 20.6 percent over last year, followed by record-setting numbers on Cyber Monday”.

2014 Black Friday & Cyber Monday E-Commerce Report: Online Orders Up 15.7% Over Last Year

Marketing Land

Sharing is caring