Martin Beck says, “Facebook today announced buying, video and targeting enhancements to its mobile app advertising program.

Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post.

“For example, advertisers can set their app ad campaign to reach 5 million people with a frequency cap of three impressions per person for one week. Since reach and frequency optimizes for unique reach, it should only be used for campaigns with brand awareness goals, like those for app launches or updates.”

Autoplay video is also an option for mobile app ads and now advertisers can place video in ads using Power Editor”.

Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads

Marketing Land

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