‘Is Your Social Media Marketing Cart Before Your Horse?’ – ‘Marketing Land’ Article
Mark Traphagen says, “Sure, you can put a cart before a horse — but why would you?
People have been using horses to pull carts for a few thousand years now. It’s safe to say the generally-accepted methodology (horse, then cart) has been thoroughly tested and found to be the most effective.
No sane person would put a cart before a horse, yet far too many online marketers put their social media cart in front of their marketing horses.
And then they wonder why their social media marketing is ineffective.
In this column, I will explain what those horses are and why you need to get them out in front of your social media efforts”.
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