Roy Rosemarin says, “The biggest misunderstanding about programmatic advertising is it’s a way to buy ads at a lower price, when it’s really about using data to determine the value of ads and pay accordingly.

Recently there have been a number of large brands shifting digital budgets to programmatic advertising.

However, some of these brands seem to be approaching programmatic in a similar way as offline, by focusing on buying at the lowest price.

Advertisers need to be looking at programmatic differently because by using direct buying tactics they are missing an essential opportunity”.

Why advertisers shouldn’t be afraid to pay more for programmatic ads

‘Econsultancy’ Blog

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