Kim Stiglitz says, “The 2014 Thanksgiving holiday weekend was a busy one for VerticalResponse customers, and we’re not just talking about sales and donations. Our customers sent over 350,000,000 emails from Monday, November 24 through Tuesday, December 2 (Giving Tuesday).

We tallied these specific dates to identify a trend in email volume leading up to Thanksgiving holiday weekend, as well as the number of non-profit customers participating in Giving Tuesday (December 2).

Many people also assume high email volume or campaigns revolve purely around Black Friday, however, interestingly for VerticalResponse customers, that wasn’t entirely the case:

  • Giving Tuesday (December 2) was the largest day for the number of email campaigns sent (7, 626). VerticalResponse non-profits sought to raise end-of-year donations and sent a whopping 48 million emails”.

2014 Thanksgiving Weekend Email Marketing Findings

VerticalResponse Blog

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