Allison Howen says, “AddThis is helping its Pro subscribers get personal, as the content engagement platform has unveiled new audience targeting capabilities that enable brands to deliver more personalized content and offers to site visitor.

The new audience targeting tool leverages insight from 1.8 billion unique users across the Web and is designed to improve engagement, increase conversions and boost revenue for website owners. With the tool, site owners are able to personalize a visitors’ experiences based on factors such as the websites they are coming from, the devices they’re using and their specific interests”.

Deliver Personalized Content to Site Visitors

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