Ginny Marvin says, “Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advertisers also saw ROI jump significantly in this time period.

CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates rose 5-fold”.

Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles

Marketing Land

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