Lindsay Kolowich says, “We’ve all been there before. You’ve written a great blog post, and you’ve plopped a featured image in there to represent the post on social media, your blog’s main page, and so on.

Then, you hop on your social media accounts and paste the link into a new post. You’re all ready to share it with your network when you notice one glaring issue: The social networks are pulling the wrong thumbnail image! Or worse, none at all. Talk about a pain in the neck.

Not only is this annoying — you were so close to being done — but a bad thumbnail image (or no thumbnail image) could seriously hurt your post’s performance on social. Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments”.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

HubSpot

Sharing is caring