‘How to Use Brand Storylines to Spark Social Media Engagement′ by Jay Baer
Baer says, “Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing.
The companies follow the routine. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking.
It lacks energy. It lacks interest. It lacks a soul.
As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. But when a company takes a stance and sparks engagement, its brand stands out like an orange tree in an evergreen forest”.
How to Use Brand Storylines to Spark Social Media Engagement
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