Erik Brat says, “A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely simple and easy to use, then, in the words of iconic New Jersey movie gangsters, fuggedaboutit!

While I think many marketers tend to be creative types, I have seen a concerted effort by marketers to better understand and leverage technology, especially measurement tools.

Is it enough? With “martech” (marketing technology) all the rage and endless talk of how the CMO technology budget will soon surpass that of the CIO, marketers can ill afford to harbor any secret anxieties about using technology”.

5 Ways To Embrace Your Inner Marketing Technologist

Marketing Land

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