Greg Sterling says, “When AppLoving predicted that 30 percent of Cyber Monday transactions would come from mobile devices there was considerable skepticism on Twitter, including from comScore’s chairman. According to the data consensus Cyber Monday mobile buying didn’t quite hit 30 percent but it did earlier in the weekend.

Now, a new set of data from anti-fraud software company iovation makes a more audacious claim: “37 percent of retail online transactions from this Black Friday to Cyber Monday were made from mobile phones and tablets.”

Here’s iovation’s day-by-day mobile commerce breakdown:

  • 38 percent of transactions on Black Friday
  • 40 percent on Saturday and Sunday Nov. 29 and 30
  • 30 percent on Cyber Monday”.

Black Friday & Cyber Monday Mobile Transactions Reached 37 Percent — Report

Marketing Land

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