Seamas Egan says, “Black Friday deals. Holiday sales. Travel promotions. New Years offers. This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their promotional emails alive—and out of the spam folder—will determine their ability to survive this season.

Avoiding the dreaded delete button is a taxing battle: 23% of consumers claim they get overwhelmed with holiday offers and just ignore them, whereas 31% look but rarely take action (make a purchase), according to a recent Campaigner survey.

So, for example, just as Katniss Everdeen puts on fiery dresses to entice sponsors and amaze fans, email marketers need to adopt a mix of eye-catching graphics and personalized content to make a lasting impression.

In the spirit of the just-released The Hunger Games: Mockingjay, Campaigner has developed a few tips for email marketers to channel their inner Katniss and emerge as victors from the email arena”.

Win the Email Marketing ‘Hunger Games’: Five Tips to Survive the Unsubscribe List

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