Briana Mulherin says, “Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned to the blog for highlights and additional holiday coverage.

The biggest shopping days of the year – Black Friday and Cyber Monday – just passed us by and they did not disappoint! Cyber Monday was, as expected, the busiest online shopping day of the year so far while Black Friday blew 2013 out of the water with a 23 percent increase in year-over-year email revenue”.

Black Friday, Cyber Monday deliver – peak holiday season has begun

‘Experian Marketing Forward’ Blog

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