Tim Matthews says, “In the wake of Thanksgiving, no doubt we all lived on leftovers. I, for one, could lunch on turkey sandwiches and snack on pumpkin pie slivers for weeks. For those who prefer a little more variety, I can get you the recipe for my wife’s turkey gumbo. (Or you could go to the Food Network for suggestions. I’m not sure about the turkey crostini, though.)

Few meals take as long to prepare as Thanksgiving dinner, so it’s a good thing all that food doesn’t go to waste. And it struck me this Thanksgiving that marketers could take a lesson from turkey gumbo—what I call the “leftover trick”:

  • After you put all that work into creating that whitepaper, for example, think about what else you can make out of the asset.
  • Can your marketing team make a meal out of that webinar on social media?”.

Content Marketing: The Leftover Trick

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