Bala Awoniyi says, “We all know the commercial opportunities that reside in mobile are massive.

For organisations in Asia Pacific, where half of the 3.4 billion global mobile subscribers are based according to GSMA’s Mobile Economy Asia Pacific 2014 report, those opportunities are even more lucrative, promising and… crucial to future success.

The State of Mobile Marketing in Asia Pacific report published this week by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how APAC organisations and agencies are responding to the ever-expanding reach and importance of mobile”.

Four things to know about the State of Mobile Marketing in Asia Pacific

‘Econsultancy’ Blog

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