Tim Ash says, “People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about it.

Abandoners can be hot prospects, and companies spend a lot of money trying to re-engage them so they’ll come back to the site and finish what they started.

This is done both through retargeting (paid media) and remarketing (sending a series ofabandonment recovery emails) — two terms that are commonly considered interchangeable.

Whether it’s remarketing or retargeting you’re using, the goal is essentially the same: to re-engage visitors who leave before converting”.

Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors

Marketing Land

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