‘Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You’ – MOZ Blog

Bridget Randolph says, “As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best“.

Building Consumer Awareness: How to Talk to People Who Don’t Know They Need You

MOZ Blog