Ginny Marvin says, “Last week, Google released new research on factors that impact ad viewability, whichwe covered here. There was one particular data point that raised eyebrows: 56.1 percent of impressions served across Google’s display advertising platforms, including the DoubleClick, aren’t viewable.

Wow, Google, the company that dominates the display advertising market, just admitted that over half the served through its platforms are never seen by the people advertisers are paying to reach.

Zing! Right? There are several reasons why this isn’t the huge bomb it looks like at first glance”.

Google’s Report That 56% Of Ads Aren’t Seen Isn’t Shocking & Here’s Why

Marketing Land

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