‘Hero Unit Testing: 72% lift from simple changes you can implement today’ – ‘MarketingExperiments’ Blog
Erin Hogg says, “Selling a product online that customers would most likely prefer trying on in a brick-and-mortar store is a challenge.
Felix + Iris, an online prescription eyewear retailer, provides a free home try-on option for its products with its Fit Kit.
However, getting customers to take the plunge to try on glasses at home was a challenge, especially because the brand is new having launched in September 2014.
Right from the get go, Jon Corwin, User Experience Lead, One Click Ventures (parent company of Felix + Iris), implemented A/B testing and optimization into every aspect of the Felix + Iris’ online presence”.
Hero Unit Testing: 72% lift from simple changes you can implement today
Comments are closed.
