Loren McDonald says, “Black Friday and Cyber Monday online sales soared to new heights in 2014, and more consumers than ever before have been browsing and buying on mobile devices. IBM has been tracking the latest cross-channel buying trends this holiday season, and I’ve been closely watching the results, observing the rise of “Cranberry Red Thursday” and noting other Black Friday trends and takeaways.

As always, email has been a focal point for how businesses communicate with customers, and Silverpop has been crunching the numbers to see how these interactions are unfolding. In particular, transactional email sends are booming – a reflection of increased online sales and engagement – and mobile opens continue to rise, though the desktop remains a critical part of the mix”.

Infographic: Black Friday and Cyber Monday Email Trends

Silverpop Blog

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