‘3 Organizational Commitments Required For Marketing Success’ – ‘Marketing Land’ Article
Mary Wallace says, “For hundreds of years, marketers have tried to get the right message to the right person at the right time. And for most of that time, there was little change in how this took place. But in the digital age, this paradigm has shifted drastically.
With the internet, buyers can and do their own product research. They are no longer reliant on the slick product information provided by marketers and the madmen of Madison Avenue. Prospective buyers gather information via a multitude of different media, weigh their options, and make informed decisions.
Progressive marketing organizations have embraced three philosophies that continually empower them to adapt to the evolution of buyers’ behavior and persevere to drive conversions, pipeline and sales”.
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