‘How do product recommendations influence buyer behavior?’ – ‘Econsultancy’ Blog
Pratik Dholakiya says, “From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.
Over the years, online shoppers have gotten more and more used to seeing and acting upon product recommendations.
Indeed, according to Metail, 56% of consumers say they would be more inclined to use a retailer if it offered a personalised experience”.
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