‘Facebook cozies up to publishers with new tools’ – ‘Mashable’
Jason Abbruzzese says, “Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite.
Facebook launched a new set of publisher tools on Wednesday that provide greater ability to target posts and promote timely content, as well as greater automation.
The move comes at a time when publishers are basking in the massive amount of traffic that Facebook sends, while also voicing some concern about increasing reliance on the social network”.
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