Neil Rosen says, “We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said than done.

And, especially in this new age of the self-directed buyer, marketers need to constantly deliver innovative, unique ways to reach potential customers and get heard through the noise. Brands today are planning, executing, and spending considerable amounts of money around the clock to both get consumers to raise their hands and create potential opportunities to win those consumers’ business.

For marketers who are challenged to optimize their customer acquisition programs without going over budget, after they get consumers to raise their hands is when the hard work really begins”.

Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips

MarketingProfs

Sharing is caring