Lindsay Kolowich says, “Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button.

While this feature isn’t available to everyone just yet, it’ll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don’t see it on your Page yet, rest assured that it’s coming. In the meantime, you can catch up on all the feature’s details in this post.

Here’s How a Facebook Page Call-to-Action Works

Page admins can choose one CTA button from a group of seven pre-made options — “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” “Watch Video,” and “Play Game” — and link it to “any destination on or off Facebook that aligns with a business’s goals,” according to the official announcement“.

Facebook Launches Call-to-Action Buttons on Business Pages

HubSpot

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