Christopher Ratcliff says, “The increased understanding and use of testing is giving companies more ability to tailor customer experiences in an improved, genuinely personalised way.

Serving each segment a tailored experience also has the future potential to raise conversion levels even higher than the 7-10% uplift reported in 2014.

This comes from our brand new report The Past, Present and Future of Website Optimisation, produced in association with Qubit and written by Morag Cuddeford-Jones.

The report is based on interviews with senior executives working across the digital marketing and ecommerce world”.

Three key insights from our The Past, Present and Future of Website Optimisation report

‘Econsultancy’ Blog

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