‘4 Strategies to Optimize Your Differences From Amazon’ – HubSpot
Glori Blatt says, “While many etailers view themselves as in competition with Amazon, it’s more effective to use Amazon’s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience.
1) Curation
Amazon has a huge product assortment, one that’s difficult even for the largest corporate retailers to compete with. Instead of trying to compete by offering consumers a product assortment that will overwhelm them (and your team) go in the opposite direction and embrace the art of curation. Offer consumers the benefit of your years of experience and wisdom by presenting them with a smaller selection of high quality options. It’s been well documented that shoppers actually purchase more when they have fewer options to choose from, as seen in thisfamous jam study completed by Sheena Lyengar: over the course of multiple Sunday afternoons in a high end grocery store, shoppers were offered two alternating sampling stations”.
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