‘Five Bad Marketing Habits To Give Up In 2015’ – ‘Marketing Land’ Article
Rachel Balik says, “As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead.
There’s a lot of advice out there about what you should be doing; but if you’re secretly thinking, “Sounds nice, but I’ll add that to my list when I get eight extra hours in the day,” you’re not alone.
In fact, to integrate some of the new practices that are so critical for your success, you actually need to let go of some less productive habits. Here are five suggestions for what not to do in 2015.
1. Don’t Drown In Data
In the past few years, marketers have become hyper-focused on data. Unfortunately, a result of that trend has been that people are more concerned with figuring out how to collect as much data as possible than they about figuring out what to do with those data”.
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