Robert Yardy says, “With fears about price personalisation growing in recent times, even Harry Enfield’s creations, Stan and Pam Herbert, may think twice about showing off their wealth! 

Personalisation is something that has been heralded by businesses and customers alike.

It has mainly been associated with online activity such as personalised content on a website, cross selling suggestions (think Amazon), bespoke emails such “Here’s what’s new from your favourite brands” (mrporter.com), I can list many more examples.

Different prices have always occurred offline. For example, buying a beer in a five star hotel London is likely going to cost more than the same drink in a student union, but in-store personalisation is now starting to become more advanced”.

Online price personalisation: should we be worried?

‘Econsultancy’ Blog

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