‘Social Media: Getting The Most Out Of Your Content’ – ‘Business 2 Community’ Article
Sue Reynolds says, “You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard work and time consuming, so of course you want to get the most value and reach. If you’re like a lot of people, here’s what you do. The content is live and you post it to social media using a nicely worded Facebook post, a tweet, perhaps a post on Google Plus or LinkedIn and, if you have great images, you probably pin the best one to Pinterest.
Then you sit back and wait for the likes, shares and comments to flood in.
And you’re very often underwhelmed, right?“.
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