Nicole Dvorak says, “What is the secret recipe for creating an app that users open day after day? We used ourTechnographics® 360 methodology, which combines data sourced from the same group of individuals via behavioral tracking, online surveys, and our market research online community to answer this frequently asked question.

What did we do?

First, we asked participants questions about a randomly selected app they use, including how they discovered the app and how strongly they agreed with statements regarding specific app attributes, such as whether it was easy to navigate. Next, we took the responses for each participant and merged them with their behavior on that particular app. Finally, we engaged our participants in a qualitative project to expose the reasons behind our results”.

What Causes Consumers To Keep Using Your App? Three Key App Features Stand Out

The Forrester Blog

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