Greg Maher says, “Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be part of and re-enforces society’s beliefs and values. Traditions are often be conservative and not flexible to adapt to changes in a belief system.

Take marketing for example. Traditional marketing methods focus on a push system where a brand amplifies its message on their customers without being able to measure feedback. The relationship between brand and consumer is a one way system. Therefore people’s relationship with a brand is platonic and valueless to both brand and customer. The traditional push marketing system is still trying to adapt to the changing environment and create new ways to build devoted relationship with the customer“.

Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media Marketing Strategy

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