‘How You Can Build a Meaningful Brand’ – MOZ Blog
Hannah Smith says, “Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most ‘out there’ of which was this: in the future, only brands which ‘mean something’ to consumers will survive.
In today’s post I’ll be exploring what it takes to become a meaningful brand, and how you might go about building one.
SEO is not dead
Just so we’re clear, I’m not saying SEO is dead, or that organic search is not an important channel 🙂
These stats speak for themselves”.
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