Alessandra Ceresa says, “There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.

We are now in the Digital Age. Consumers no longer travel straight down the traditional sales funnel; rather, they come in and out at different stages—sometimes even going silent for months before they come back to purchase.

With such unpredictable buying behaviors, the traditional sales funnel no longer accurately depicts the buying process.

The general stages of the traditional sales funnel haven’t changed, but what has changed is the level of influence marketing has at each level. With the consumer’s having so much control, Marketing now plays a much larger role in relation to Sales than ever before, making the need for collaboration between the two even more important”.

The Evolving Sales Funnel

MarketingProfs

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