‘What Motivates Consumers to Complete E-Commerce Purchases?’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of 1,000 mobile and desktop users found.
However, 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue”.
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