‘5 New Year’s Resolutions For Display Advertising In 2015’ – ‘Marketing Land’ Article
Susan Esparza says, “2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve.
Inspired by common personal resolutions, here are five ways to make 2015 your best year ever.
Get In Shape
Is your display advertising slacking and weak? Do you want to make your campaigns lean, mean and green(back)-friendly?
Then it’s time to get an ad server, friends. Ad servers manage inventory, target demographics and provide reports on how well your campaigns are performing”.
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