‘How Japan’s Rakuten plans to become a global ecommerce giant’ – ‘Econsultancy’ Blog
David Moth says, “Rakuten is one of Japan’s biggest tech companies, yet it’s still relatively unknown in Europe.
It began as an ecommerce marketplace but has since diversified into areas such as instant messaging and banking.
CEO Hiroshi Mikitani aims to raise Rakuten’s profile outside of Japan with expansion plans driven by further acquisitions.
Mikitani, known as Mickey, detailed his strategy last week at Le Web in Paris.
His ultimate aim is to position the Rakuten brand as the centre of his global empire with three business divisions built around it: ecommerce, finance, and digital”.
How Japan’s Rakuten plans to become a global ecommerce giant
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