Ginny Marvin says, “In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating seamless customer experiences across devices a priority.

Despite the shift in consumer usage of mobile devices, the majority of the marketerssurveyed said they still don’t make mobile a priority. Over half (57 percent) said they optimize for mobile when they can but don’t put great focus on it and 10 percent said it’s not a significant part of their strategy.

Part of the challenge in adopting mobile strategies maybe a function of overload. A full 75 percent said their jobs became more complex just in the past year as a result of media fragmentation and data overload”.

Survey: Just A Third Of Digital Marketers Make Mobile A Priority

Marketing Land

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