‘Opportunities through the rise of smart devices’ – ‘Experian Marketing Forward’ Blog
Diana Illiano says, “In a relatively short span of time, humans have grown accustomed — dependent even — to the fact that our laptops, digital tablets and smartphones connect to the Internet. That connectedness is starting to extend to a seemingly endless list of things, such as fitness trackers, televisions, cameras, car sensors, thermostats and much, much more. This rise of smart devices, the so-called “Internet of Things,” is rapidly improving efficiency, user experience and brand engagement and poses many questions that marketers must begin considering today. In our recent report, we examine some of questions like, “What role can my brand play in this new connected world?” and, “How can I reach my customer in a world of exploding channels?”“.
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