‘Pursuing Automation & Relevance, Email Budgets on the Rise’ – ‘Website Magazine’ Article
Pete Prestipino says, “Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel – its awesome.
For 61% of the nearly 400 respondents, email marketing remains the top target for increased investment in 2015. What’s more, a full 93% plan to maintain or increase investment in email for the 2014/2015 holiday shopping season. Marketers that participated in the survey also noted that they are increasing efforts to improve context and relevancy through the application of several types of consumer data”.
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