‘Email Marketers’ Top Resolutions for 2015′ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.
The report was based on data from a survey of 130 email marketers conducted in November.
Other top email resolutions for the year ahead include creating a more holistic marketing plan that integrates social, mobile, email, etc., (20% of respondents cited); improving data collection and management (14%); and increasing the use of email marketing tools (such as A/B split testing, email automation, etc.) to improve results (14%)”.
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