Derek S. says, “As brands place more and more importance on utilizing social media, they must first understand how the most successful brands generate consumer engagement with their posts.

Simply Measured, a social analytics platform, has released the findings of its Q3 2014 Facebook Study that measured brand activity on the popular social network using the Interbrand Top 100 Global Brands over a three-month period.

According to Simply Measured, the companies included in the study have garnered a total of 1.1 billion fans on Facebook, with 77 percent of the companies having individual audiences totaling more than one million fans. One of the key findings from the study demonstrates the effectiveness of photos“.

How Does Your Facebook Strategy Compare to that of the Top Brands?

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