‘The shift toward cross device marketing’ – ‘Experian Marketing Forward’ Blog
Emm Yousif says, “In years past, most people spent their time gathering information on products and brands through their desktop computer. Fast forward to today and that process has gotten a bit more complex. From cell phones and wearables, to smart homes and tablets, the average consumer is spending their time using more than one device — even at the same time.
So what does this mean for marketers?
With the explosion of devices, advertisers are stuck with the task of finding a way to reach their target audience without their message getting lost in the mix”.
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