‘Your Marketing Plan For 2015’ – ‘Business 2 Community’ Article
Patrick Murphy says, “How do you start your marketing plan?
Well, start your marketing plan with the right message, one that is easy to promote and honestly represents your product, business, or service. Craft your message by creating a “Unique Selling Proposition” (USP) that differentiates your product from the competition and communicates its primary benefit. Base your USP on any feature that makes your product stand out from the crowd, such as price, ingredients, color, size, location, or position in the market.
Your USP must answer the question every consumer asks: Why should I buy your product or service rather than someone else’s? If you cannot answer this question, then you do not have a defined USP and you are vulnerable to the competition. Once you create a USP, add to its strength by marrying it to “irresistible offers” such as gifts, coupons, deferred payments, rebates, or time-limited promotions. Be in the right place with the right product at the right time“.
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