‘Mobile’s Promise For 2015’ – ‘Marketing Land’ Article
Soo Jin Oh says, “For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries.
According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s rise in total media ad spending in the U.S. with advertisers spending 83% more on tablets and smartphones than they did in 2013″.
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