‘Why Pinterest’s New Promoted Pins Will Attract Advertisers’ – HubSpot
Tim Letscher says, “When you want to find something on the web, you Google it. Google is to search what Kleenex is to tissues. But there is a relative newcomer in the world of search that is approaching search not like an answering machine but as a discovery tool.
That newcomer is Pinterest with its new promoted pins program. It’s creating an ideal playground where brands and people can make meaningful connections.
As an early beta tester, we’re finding that the promoted pins program does more than generate conversions. It also increases engagement and performs as an awareness driver for clients. And these advertising options are helping Pinterest set itself apart from other social channels in a few ways”.
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