‘5 Questions to Ask Before You Specialize in a Vertical Market’ – HubSpot

Chuck Malcomson says, “Choosing to focus on a target market or vertical is a scary step for most agencies.

Being selective can be seen as saying “no” to potential clients. But that’s not the case.

Specialization is all about defining who you are and what type of work you can do best — you define your agency, not the client.

This became apparent when I took a tour of HubSpot recently. While there, my agency’s account manager David Weinhaus introduced me to the rest of the account team”.

5 Questions to Ask Before You Specialize in a Vertical Market

HubSpot