‘Five things we learned from the Black Friday weekend’ – ‘Econsultancy’ Blog
Kevin Edwards says, “Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers.
Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here’s some new data from Affiliate Window.
The company’s affiliates recorded 1m sales in the UK over the four day pre-Christmas peak trading period.
For more on this topic, read Econsultancy’s posts on Black Friday email marketing campaigns and the retailers that failed to adequately prepare for the traffic surge.
1. Black Friday was a daytime event, Cyber Monday an evening one
This year marked the first time Black Friday went fully mainstream, receiving acres of press coverage in advance of the big day”.
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