‘How to Launch Your B2B Social Media Presence: A 30-Day Plan’ – ClickZ Blog
Kristin Kovner says, “This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started?
I’m often asked how a B2B company should start building a social presence. My consultancy works with many start-ups in the ad technology and digital media space, developing their go-to-market strategies and often launching their first marketing campaigns.
As B2B start-ups focus on building products and securing clients, most of these companies (rightly) don’t give a thought to social media until they already have significant revenue. Then, all of a sudden, they realize they need to have a social following, so they can distribute a press release, so they can spread the word about an event they are hosting, or to generate leads. But, they have zero followers, and it can be hard to know where to begin”.
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